In 2020, we asked the difficult question: What if we could shift our food system from being a major contributor to climate change to one that actually helps us become more climate resilient?
Thus FedUp Foods was born! Built on the belief that everyone deserves access to healthy, nutrient-dense foods — and private label is the most effective way to get there.
The Rebellious Act of Fermentation
Pictured (left to right): Sarah Mullins, Co-Founder & VP for People and Purpose, Zane Adams, Co-Founder & EVP of Strategy & Development, David Gray, CEO, and Jeannine Buscher, Co-Founder & EVP of Innovation
From a small kitchen in Asheville, NC, two mothers with a purpose and passion for fermentation began making kombucha as a healthy alternative for their kids. From gifting jars to friends, families, neighbors and eventually selling through farmers markets—our shelves and countertops were quickly overflowing with kombucha.
We took our small-batch home production to a warehouse on a 180-acre farm in the mountains of Southern Appalachia. Unwaveringly dedicated to our mission, the whole team decided this wouldn’t just be our office, but our home. Brewing together, working together, living together, and taking on every hardship together.
In 2017 Buchi moved to a 30,000 sq ft brewery and began to see a need for more affordable and accessible functional beverages. So we began putting focus on private label kombucha.
In 2020 we completed our transition to FedUp Foods P.B.C — a next generation private-label manufacturer. Currently, we are the largest private label manufacturing platform focused on fermented functional beverages in North America.
Our values reflect our desire to create a better business ecosystem with people and planet at the forefront.
We embrace change and adapt quickly to new circumstances, challenges and opportunities to stay nimble in a rapidly changing environment.
We strive to build a work environment that fosters collaboration to achieve shared goals and collective success.
We assume best intentions and invest in learning effective and thoughtful communication.
We pursue experiences and opportunities for growth to stay innovative and deliver value to our customers.
We believe in the power of community and invest in building meaningful connections with our team, customers and stakeholders to create positive change together.
We work to build recognition and appreciation into our ongoing engagements with our team, partners and customers knowing it’s the small moments of gratitude that build long lasting relationships.
Healthy forests give so much back to us: they clean our air and water, support health and biodiversity, stabilize our climate, and more. We donate a percent of our profits from every order to One Tree Planted, because we believe replenishing the world’s forests is one step towards protecting our home planet.